Public Information

City of Watertown

Proposal: Engaging the community through transparency and education on upcoming construction projects

Research

With a number of major construction initiatives scheduled, the City of Watertown recognized the need for proactive public communication to address resident concerns and prepare the community for upcoming changes. Stakeholders—including residents, business owners, and local institutions—were identified as key audiences requiring clear, accessible information about potential disruptions and long-term project benefits.

Planning

The objective of the Spring Open House is to educate the public on construction timelines, locations, and expected impacts. The initiative is designed to foster understanding, build support, and mitigate concerns through transparent communication. The campaign will be developed in close collaboration with City departments to ensure accuracy and consistency across messaging. Targeted outreach will address the specific needs of residents, businesses, and schools.

Implementation

To support this initiative, the following deliverables are proposed:

Project Plan and Creative Timeline to guide campaign rollout
Press Releases and earned media coordination
Social Media Graphics & Captions for public platforms
Presentation Schedule for in-person and digital forums
Media Packet including:
- Fact sheets
- Infographics
- City map illustrations
- Robocall/SMS scripts
- Website resource hub and links

Messaging will be disseminated through multiple channels, print, digital, in-person, and mobile notifications, to ensure maximum reach and accessibility.

Evaluation

Campaign success will be evaluated based on community attendance at the Open House, engagement on social media platforms, feedback from local stakeholders, and overall public sentiment. Adjustments and improvements will be informed by post-campaign surveys and analytics to guide future outreach efforts.

Project Proposal