Approach

My work in public communication is shaped by three core values: transparency, storytelling, and intentional design.

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Every campaign starts with listening–research, department input, community feedback, and real experiences. I look beyond the numbers to understand the story behind them: why the budget matters, why attendance affects opportunity, why policies reflect values.

What makes my approach different is how I use visuals to tell the story with purpose. Infographics, timelines, and content calendars aren’t just design pieces–they make complex topics like finance, attendance, and strategic plans easier to understand and connect with.

I don’t see campaigns as one-time announcements. I see them as story arcs–introducing an issue, showing progress, celebrating impact, and guiding the narrative forward. At its heart, this work is about more than sharing information; it’s about building trust, shaping understanding, and inviting the community into the story.