Points of Pride

The Points of Pride campaign celebrated student and staff achievements across academics, arts, athletics, and service through a multi platform storytelling approach. Input from administrators and department heads guided the selection of milestones, while a full list of additional stories was made accessible through the district website and QR codes on materials. Daily Points of Pride posts on X, Instagram, and Facebook featured compelling visuals and captions, timed to align with major district events such as the Budget Vote Expo for maximum visibility. Supporting flyers and banners expanded the campaign’s reach into community spaces, reinforcing the value of public education investment. Results showed strong engagement, including a May 21 Instagram post with an estimated reach rate of 18.21 percent, which was near the upper end of industry benchmarks, demonstrating meaningful community connection and campaign impact.

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Communications Plan