Let's Get Present Together

The Spring 2025 Let's Get Present Together campaign was developed to strengthen student attendance habits and prevent the typical seasonal attendance decline, while also meeting ESSA accountability expectations and advancing a culture of engagement and belonging across Hicksville Public Schools. Research from Attendance Works and the U.S. Department of Education guided the initiative, reinforcing the academic and long-term impacts of chronic absenteeism and the importance of community-aligned, evidence-based interventions. The campaign launched with a dedicated Attendance Matters webpage, branded digital materials, QR-linked resources, and school toolkits, supported by partnership across district leadership, student support teams, parent organizations, and community stakeholders. Strategic communication efforts included multilingual family letters, principal newsletter content, weekly social media messaging, spirit activities, and targeted student outreach before and after Spring Break. This campaign served as the foundational phase for a multi-tiered attendance strategy and will evolve into the districtwide School Is Better With You In It initiative in Fall 2025, incorporating Attendance Works’ three-tier intervention model and comprehensive student, family, and community engagement practices to promote consistent attendance and academic success.

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Communications Plan